Why 11%? A Sale With a Story

Every November 11th, our country pauses to honor the courage, sacrifice, and service of ALL our nation’s Armed Service members - past and present. But have you ever wondered why that date — and even that number — carries so much meaning?

The Eleventh Hour, of the Eleventh Day, of the Eleventh Month
The story begins more than a century ago. At 11 a.m. on November 11, 1918, the guns of World War I fell silent. After four years of unimaginable conflict, the armistice between the Allied nations and Germany marked the end of, “the war to end all wars.” That moment of peace — the eleventh hour, of the eleventh day, of the eleventh month — became a symbol of hope around the world.
What started as Armistice Day later became Veteran's Day, honoring all who have served in the United States Armed Forces — in war and in peace, past and present.
More Than a Discount — A Tribute
So when you see 11% off at Power Place, it’s not just a promotion. It’s a nod to that moment in history — a quiet reminder of the day the world exhaled, and a chance to say thank you to the men and women who’ve stood ready to serve ever since.
Our Veteran’s Day Sale is open to everyone, but its spirit belongs to those who wear (and have worn) the uniform. Offering 11% off is our small way of honoring their strength, reliability, and dedication — values we try to live by every day.
A Sale with a Story
Yes, we’re helping our customers save on the best in outdoor power equipment — but this sale carries something deeper. It’s about gratitude. About remembering where we came from. About taking a moment, even between blowing leaves and trimming grass, to think about the people who make our freedom possible.
So, as you shop this weekend, take a moment to reflect on the number 11. It’s not just a percentage — it’s a piece of history, a symbol of peace, and a story worth remembering.
To all who have served — and to those still serving — thank you.
