STIHL® - An Innovative Family Legacy
You can tell a lot about a person by the tools they use. And, if that tool happens to be orange and says, “STIHL,” well, it’s already said plenty.
Over the years, STIHL has cut its way into more than forests — it’s carved a spot in pop culture, work culture, and everyday life. You’ll see STIHL gear in country songs, backyard sheds, and blockbuster films. You’ll find it strapped to the backs of pros, proudly lined up in garages, and tattooed on more than a few forearms.
Why? Because STIHL tools don’t just work — they speak. They say: I take pride in what I do. They say: I don’t quit when the job gets tough. And maybe most importantly, they say: I know good engineering when I see it.
It’s rare for a brand to earn that kind of respect. But STIHL didn’t buy its reputation — it built it; one cut at a time. And the result is a language every craftsman understands: the steady hum of a job done right.
Fast forward nearly a century after Andreas Stihl built his first chainsaw, the company remains independently owned and operated by the STIHL family — now in its fourth generation. That independence isn’t a footnote; it’s the heartbeat of the brand. It means decisions aren’t made for the next quarter, but for the next generation.
When Andreas’s daughter, Dr. Eva Mayr-Stihl, took the reins in the late 1970s, she helped expand STIHL’s reach around the world while staying true to its founding values — quality, innovation, and integrity. She also championed sustainability long before it became a buzzword, establishing the STIHL Foundation to support environmental and social causes worldwide.
Today, the family’s fingerprints are still everywhere — from the research labs to the forests where new tools are tested. It’s rare these days to find a global powerhouse that still feels personal, but that’s the STIHL way: a legacy built not by committees, but by kin.
If Andreas Stihl could see the company today, he’d probably grin at the irony: the man who built the first electric chainsaw would’ve loved that his company went back to its roots — only smarter, lighter, and cordless.
For decades, STIHL’s reputation was forged in gas and grit. But as technology evolved, the brand faced a familiar question: How do you innovate without losing your identity? The answer was simple — you don’t cut corners; you cut cords.
Enter the STIHL battery lineup: same legendary power, none of the fuel. From chainsaws to blowers, trimmers to mowers, STIHL’s battery tools deliver pro-level performance without the fumes, the pull-start, or the ear-splitting roar. It’s cleaner, quieter, and, in typical Stihl fashion, built to last longer than anyone expected.
Still, this wasn’t about chasing trends. It was about honoring the same principle that powered STIHL from the start — making work easier, smarter, and more efficient. Because power isn’t about what’s fueling you. It’s about what you can get done.
So, the next time you pick up a Stihl, remember — it’s not just a tool made by a company. It’s a tool made by a family that still believes in earning your trust one cut at a time.
